Fashion has forever paved an aesthetic industry of inspiration and expression of humans’ innate nature to create. In many ways, fashion is a celebration of artistic ideas flowing from the heart and soul, transcending into physical designs. 

Since our beginning as a slow fashion label, we have endeavoured to acknowledge the magic of creation by supporting traditional garment crafting methods, such as printmaking by hand. 

Assembled step-by-step with pride by artisans, our hand-block printed designs can be seen as pieces of art to be treasured and honoured for their individual character. Each carrying its own distinctive qualities, they are reflections of our human nature ~ unique expressions of creative energy.

Indian rosewood, popularly known as Shisham is hand-carved using small carving tools, sometimes with the aid of a hand-drawn paper stencil. Depending on the intricacy of the design, the carving can take anywhere between 5 and 15 days. The blocks are then soaked in mustard oil so they can have a long shelf life. The wooden blocks called Bunta, are made in various shapes and sizes. The underside has the design and the top has a handle for the artisan to hold as they print. Two or three holes are drilled into the block as an air passage to allow the release of excess dye while printing. An ingeniously engineered piece of equipment!

The finest quality cotton voile is sourced, and overseen for imperfections before it is hand-washed and then dried in the sun. The fabric is then stretched over the printing table and tightly fastened with small pins in preparation. After the eco-friendly dyes are mixed to resemble the desired colour, the artisans place the paint tray on a wooden trolley with wheels for easy movement as the artisans work alongside the table. The printing starts from left to right and involves the blocks being very carefully aligned, one after the other, to create an infinite design. Most designs require the printing of multiple blocks. By the time the first layer is printed, they can begin with the next block that provides the second layer of the design over the first, and so on. 

Our artisans hand print the fabric during daylight hours, utilising the light of the sun as well as working in fair trade-approved timeframes. Hand block printing is a significantly more sustainable method of fabric printing as it eliminates the possibility of mass production, works with nature's rhythms and cycles and celebrates the artistic nature of creation.

After the printed fabric is hand-washed and dried, it is checked over for any printing errors. These sections are removed and the remaining yards of fabric is passed onto the next phase. If you’ve ever noticed a small blotch of excess dye or a slight misprint of design, please know our artisans have found beauty in these imperfections after close observation.